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Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. The motor sector offers a diverse range of career options and women are playing prominent roles at the top of the profession. We have done a lot of work to draw women to the business.
When I first registered for the Women In Automotive (WIA) conference, I was unsure what to expect. The breakout sessions offered tracks in Leadership, Marketing, Women in the Workplace and Client Experience. These women were now extending their hands to help pull others up alongside them.
Pay-Per-Click (PPC) advertising allows dealerships to target specific demographics, geographic areas, and user interests with precision. The Role of Strategic Outreach in Lead Generation When it comes to automotive sales, professional networking stands out as one of the most effective strategies for lead generation.
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