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Sharing Insights: Women in Automotive

Motor Trader

If you feel uncomfortable going to those events because you dont know what you are going to get, then you dont go, and it means that you dont get the opportunity to go to events and network when you should. There are women at all levels in automotive retail and its important we see them and hear from them. Clay echoes this sentiment.

Women 69
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Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests. This strategy helps you access a broader customer base.

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MT Interview: Duncan Chapman, MD Ray Chapman

Motor Trader

Whether it be, retail, fleet, or Motability. The cars are appealing to a wider audience now, from a demographic perspective and coupled with all the new facilities around the UK, in terms of showrooms, its attracting a lot more people and were selling more cars. And quite frankly, our order take, Ive never seen it as strong.

Retail 66
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Subaru to launch two new electric cars in UK by 2026

Autocar

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 133
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“Safe, tough, fun” EVs to spearhead Subaru's UK expansion

Autocar

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 131
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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti told retailers that the target demographic for its new SUV flagship comprises individuals earning over $250,000 annually with a net worth of at least $1 million. Simultaneously, as part of an “omnidirectional strategy,” Keyes intends to strategically attract affluent customers to Infiniti’s new products.

Customer 116
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Your Local Dealership Marketing Solution in Mc Intosh, Florida

Shawn Ryder

Heres how to do it: Audience Segmentation: Identify your target audience based on demographics, interests, and online behavior. Fast Load Times: Optimize images and scripts for faster loading on mobile networks. Targeted Campaigns Creating targeted ad campaigns is essential.