article thumbnail

How Jim Rowan made Volvo a software company that builds cars

Autocar

We know about power electronics and so on. If we can augment that [traditional positioning] with better software, then the younger demographic will come to your brand and see a pretty cool car. We know about batteries. We know about embedding the modules. Thats one of the big, profound changes thats happening in the industry, he says.

article thumbnail

Your Local Dealership Marketing Solution in Poneto, Indiana

Shawn Ryder

Targeted Marketing: Digital marketing allows dealerships to reach specific demographics and geographic areas. If you are interested in learning more about how Shawn Ryder Digital can help your dealership thrive in the electronic age, feel free to reach out to us directly at shawn@shawnryder.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing ROI with Targeted Digital Advertising Strategies for Automotive Dealerships

Shawn Ryder

Understanding Digital Advertising Digital advertising refers to any marketing effort that uses the internet or electronic devices to reach potential customers. By focusing your efforts on specific demographics, interests, and behaviors, you can connect with individuals more likely to convert.

ROI 52
article thumbnail

COMMENTARY: 9 places where dealers can find cost savings & margin preservation

Auto Remarketing

This includes analyzing the competitive set — what nearby dealers have in stock — and aligning with the preferences of your local demographic. Utilizing a data-driven stocking strategy tailored to your market is critical, and inventory optimization software can help ensure you have the right mix of used vehicles.

Retail 98
article thumbnail

Understanding the Role of Digital Advertising in Driving Sales for Car Dealerships

Shawn Ryder

Digital advertising refers to any marketing efforts that occur online or through electronic devices. Targeted Campaigns: Digital platforms enable precise targeting based on demographics, interests, and online behavior. Targeting options allow you to show ads to specific demographics or users interested in similar products.

Sales 52
article thumbnail

Leveraging Digital Advertising to Drive Foot Traffic to Your Automotive Dealership

Shawn Ryder

Understanding Digital Advertising Digital advertising refers to any marketing efforts that utilize the internet or electronic devices to connect with prospective customers. Why Digital Advertising Matters for Dealerships Targeted Audience Reach: Digital ads can be highly targeted based on location, interests, behaviors, and demographics.

article thumbnail

Creating an Effective Digital Advertising Strategy for Your Automotive Dealership

Shawn Ryder

Understanding Digital Advertising Digital advertising refers to any marketing effort that uses the internet or electronic devices to reach consumers. This blog post will provide you with a comprehensive guide on developing and implementing a digital advertising strategy that works for your automotive dealership.