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Unlocking Service Drive Success: Golden Metrics That Matter

AutoSuccessOnline

Its important to keep in mind dealership demographics such as urban versus rural classification and general service volume to better understand what the numbers say. Dealerships can improve all three golden metrics hours, ELR, and profit per RO regardless of their demographics. Leveraging automated tools to streamline operations.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

A lead persona is a semi-fictional representation of your ideal customer based on data and insights gained from current customer behavior, preferences, and demographics. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Which Free Social Media Platform is the best to post ads?

Shawn Ryder

Different demographics frequent different social media channels. For example, younger audiences may gravitate towards platforms like TikTok and Instagram, while older demographics might prefer Facebook and LinkedIn. TikTok: The New Kid on the Block TikTok has exploded in popularity, especially among younger demographics.

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How to market a private club to the public?

Shawn Ryder

Consider the demographics and interests of potential members, such as age, income level, and lifestyle preferences. Utilize Paid Advertising: Invest in paid social media ads to target specific demographics that align with your clubs audience. Below, we explore essential tactics that can help elevate your private clubs marketability.

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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

As a company, you must assess whether you are effectively attracting and retaining a diverse workforce, or if your senior ranks are predominantly filled by individuals from the same demographic.

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Is it a common practise to research and contact micro-influencers directly as a company?

Shawn Ryder

These influencers often cater to niche markets or specific demographics that align closely with the dealership’s customer base. Audience Demographics: Assess the demographics of the influencer’s audience to confirm alignment with the dealerships target market. Strategies for Direct Outreach 1.

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Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests.