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New 2024 Renault crossover primed to take on the Toyota C-HR

Autocar

Vanel said introducing a car in this space would be emblematic of the brand’s push for higher margins with a new target demographic: “We are going for [it with] the Rafale and the Espace. These are sort of new areas for us, these kinds of SUVs.”

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Media post: Which Age Group in FL Causes the Highest Rate of Car Accidents?

Best Selling Cars Blog

Traffic accidents are a significant concern in Florida, a state known for its bustling roads and diverse demographic of drivers. Demographics of Drivers Involved in Car Accidents Age-Specific Accident Rates In Florida, young drivers, particularly those between 16 and 24 years old, exhibit the highest rate of car accidents.

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Engaging Millennials: Tailored Car Marketing Strategies

Shawn Ryder

Introduction Millennials, born between 1981 and 1996, are a pivotal demographic in the automotive market, bringing distinct buying behaviors and preferences. By adopting these strategies, car marketers can effectively engage with millennials and drive sales in this important demographic segment.

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Micro Microlino review

Autocar

It's optimistic about the Microlino’s performance in the UK, targeting around 1000 sales here next year, and notes healthy demand from areas outside of the main cities – particularly on the south coast, where it will make a lot of sense, you’d imagine, as a holiday-home runabout.Motorhome owners have also emerged as a core demographic, to the extent (..)

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2024 BTCC race season to be streamed live via TikTok

Autocar

Most importantly, this agreement will introduce the BTCC to a massive new and completely different demographic – a younger and more diverse audience, which is exactly what we, and in fact all of motorsport, are looking to achieve. "It’s the real cherry on the top of our ongoing and vast UK coverage, which is live and free on ITV4 and ITVX.

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Leveraging Data Analytics: How Car Dealerships Can Drive Better Marketing Decisions

Shawn Ryder

Why Data Analytics Matters for Car Dealerships Investing time and resources into data analytics can lead to significant benefits, including: Better Targeting: Identify which demographics are most likely to buy specific vehicles. Enhanced Customer Experience: Tailor offers and communications based on customer preferences and behavior.

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BMW Will Give Rivian, Telsa, Lucid Owners $1,000 To Switch EVs

Carscoops

Since the majority of EV owners are driving Teslas, that’s likely the demographic that will be most affected by this deal, but there are plenty of older Audi e-trons on the road, and their owners may be ready for a change. The strategy may also be a response to slowing growth in the EV segment.