article thumbnail

Unlocking Service Drive Success: Golden Metrics That Matter

AutoSuccessOnline

Its important to keep in mind dealership demographics such as urban versus rural classification and general service volume to better understand what the numbers say. Dealerships can improve all three golden metrics hours, ELR, and profit per RO regardless of their demographics. Leveraging automated tools to streamline operations.

article thumbnail

How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

A lead persona is a semi-fictional representation of your ideal customer based on data and insights gained from current customer behavior, preferences, and demographics. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests.

article thumbnail

Don Romano leaving Hyundai Canada to lead Hyundai Motor Australia

Canadian Auto Dealer

Look at our demographics of who comes into our showrooms. It should be based on capabilities given the opportunity to prove those capabilities, which a lot of people dont get because of glass ceilings and racial tensions. Its a belief stream and you dont abandon what you believe in. And its good business and good altruism.

article thumbnail

Is it a common practise to research and contact micro-influencers directly as a company?

Shawn Ryder

These influencers often cater to niche markets or specific demographics that align closely with the dealership’s customer base. Audience Demographics: Assess the demographics of the influencer’s audience to confirm alignment with the dealerships target market. Strategies for Direct Outreach 1.

article thumbnail

Humanizing Your Brand with Authentic Storytelling

AutoSuccessOnline

moms a key demographic for many vehicle segments presents unique opportunities to reach key vehicle segment demographics. While traditional channels like YouTube, Instagram and Facebook remain important, successful dealers are exploring other growing platforms. Pinterest, for instance, which attracts 80% of all U.S.

article thumbnail

Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

As a company, you must assess whether you are effectively attracting and retaining a diverse workforce, or if your senior ranks are predominantly filled by individuals from the same demographic.

Women 130