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Why do some dealers have new cars from 2023-2024 at MSRP?

Shawn Ryder

Today, many dealerships are offering new cars from 2023 to 2024 at MSRP, attracting keen attention from prospective buyers. Below, we dive into the factors influencing this pricing approach, unraveling how it impacts both dealerships and consumers alike.

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How the Service Drive Supports Dealership Profitability Across Departments

Automotive Mastermind

As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. Regularly found to be a critical factor in dealership customer satisfaction, many dealers have looked to their service department to improve their approach.

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Why Dealers Need to Keep Marketing – Even with Low or No Inventory

Automotive Mastermind

“Looking back at a tumultuous year for auto demand, the December sales result reflects apparent steadiness in the market,” said Chris Hopson, principal analyst at S&P Global Mobility. auto market is struggling, impacted by supply chain, labor, logistics, inflation, and wider economic concerns,” said Chris Hopson. .”

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Changing Auto Buyer Behavior: Tips to Help Dealers Adapt

Automotive Mastermind

For example, some dealers are leveraging advanced dealership marketing tools to serve as an ongoing customer concierge through well-timed service alerts. “Pockets of vehicle inventory levels continue to improve more quickly than expected from extraordinarily low levels and bring welcome news on the supply side of the equation. .

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The current state of automotive dealership M&A: Focusing on performance optimization

Auto Remarketing

The automotive dealership landscape has seen significant changes in recent years, particularly in the wake of fluctuating profitability and high interests. This decline underscores the importance for dealership owners to focus on operational performance optimization, especially when preparing for a potential sale.