Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
Automotive Mastermind
NOVEMBER 18, 2022
According to S&P Global , half of households who originally purchased their garaged vehicle acquired the same brand when they returned to market, versus 63% of lessees. For example, some dealers are leveraging advanced dealership marketing tools to serve as an ongoing customer concierge through well-timed service alerts.
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