Automotive Mastermind

NOVEMBER 10, 2022

As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so many dealers competing to land price-conscious car buyers, how can your dealership leverage the holidays to finish the year strong?

Dealerships 52

Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

NOVEMBER 12, 2021

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. But as the looming microchip shortage and countless production delays continue, this year’s holiday season and year-end sales events for many dealerships will likely look vastly different than before.

Dealerships 52

Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

JUNE 1, 2023

Shrinking lease portfolios will put pressure on dealers to create a sense of urgency with customers to support new vehicle sales and drive customer loyalty. At this stage, begin inquiring about your customer’s future purchasing plans, asking questions such as: ● Do they plan to lease their next vehicle?

Customer 52

Customer Lease Extension Dealerships Finance 52

Automotive Mastermind

OCTOBER 22, 2021

This is just one of the potentially damaging misconceptions that could be holding dealers back from making the most of their sales, service and acquisition opportunities. Dealerships can’t market with little or no inventory. Myth #2: Dealerships can’t market when they have little or no inventory.

Lease Extension 52

Lease Extension Customer Retail Buyer 52