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Understanding OEM Incentives in 2024

Automotive Mastermind

As this year unfolds for auto dealerships, understanding the small details of new OEM incentives becomes increasingly critical. These incentives play a massive role in developing dealership strategies by laying the groundwork for enhancing customer experiences, driving sales and ensuring full buyer satisfaction.

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Maximizing Sales with Dealer Incentives: A Guide to Manufacturer Offers

Shawn Ryder

Offered by vehicle manufacturers to dealerships, these incentives aim to boost sales of new cars, trucks, and SUVs through various special offers. These can include cash rebates, low Annual Percentage Rate (APR) financing, lease specials, and other promotional offers.