F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
Carscoops
APRIL 4, 2024
Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. As a result, the company has reinstated a controversial sales incentive scheme that dealers had previously believed was discontinued.
92 
Let's personalize your content