F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
Carscoops
APRIL 4, 2024
This approach involves offering dealers a bonus for each 2023 model year F-150 trucks they sell once they reach a specified target. Furthermore, the payout per vehicle increases if the dealership surpasses 120 percent of its sales goal. Not all dealers hate it, though.
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