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Understanding OEM Incentives in 2024

Automotive Mastermind

Keeping up with manufacturer incentives is important for dealers aiming to boost their bottom line and stay ahead in a challenging automotive marketplace. As this year unfolds for auto dealerships, understanding the small details of new OEM incentives becomes increasingly critical.

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AI in Video Content Creation for the Automotive Industry: Transforming Car Manufacturing

Turbo Marketing Solutions

One of the most notable advancements is the ability to promote dealer incentives through video content. With visually appealing videos created through AI, these incentives can be brought to life, capturing the attention of potential buyers and encouraging them to explore the offerings further.

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Can I get the car at a lower price if I pay cash for it?

Shawn Ryder

Dealer Incentives Dealerships often have incentive programs in place for financing through certain lenders. These incentives may influence their willingness to negotiate the cash price. Some may prioritize financing options for additional profit through interest rates.

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Is there room to negotiate on a new (last year) car from the dealership?

Shawn Ryder

The landscape of automotive sales is frequently changing, influenced by consumer demand, dealer incentives, and seasonal trends. If youd like to learn more about effective negotiation strategies, check out our guide on developing effective price negotiation strategies. Remember, the key is knowledge and preparation.

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