Bread, Milk, And… A Chevy Equinox? How GM Is Using Costco To Boost EV Sales
Carscoops
JUNE 10, 2024
GM says it sees value in using Costo Auto, the wholesaler’s automotive arm, at pushing its EV cars out to a demographic that is eager to get a deal. GM wants to target the mainstream, as it attempts to move EVs away from being curios to something that has mass-market adoption with the likes of the Chevrolet Equinox and Blazer.
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