Bread, Milk, And… A Chevy Equinox? How GM Is Using Costco To Boost EV Sales
Carscoops
JUNE 10, 2024
GM says it sees value in using Costo Auto, the wholesaler’s automotive arm, at pushing its EV cars out to a demographic that is eager to get a deal. “Our membership has always liked new things, and EVs are absolutely new to the marketplace,” said Jay Maxwell, general manager of the Costco Auto Program. ”
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