Dealer Holdback Dealerships Sales 
Shawn Ryder
JANUARY 17, 2024
What is Dealer Holdback and how does it benefit car dealers? Understanding the Basics When you go to a car dealership to buy a car, you might notice that the price you see on the sticker isn’t always what you end up paying. This difference in price is due to something called “dealer holdback.”
Shawn Ryder
FEBRUARY 13, 2024
Key Takeaways Dealer Holdback is a percentage of the MSRP or Invoice Price of a new vehicle returned to the dealer by the manufacturer. It serves as a financial support mechanism for dealers, aiding in covering advertising and overhead costs. What is Dealer Holdback, and how does it benefit auto dealerships?
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