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What's This?

Deal

Sales Enablement

Technology

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

Autoleadstar

JULY 14, 2024

With the digital advertising technology unlocked by CDP data, you can retarget website visitors with tailored ads that align with their specific interactions on your site. The smarter the AI technology, the smarter the ad budget spending. With identity resolution technology, their profiles might even go back a decade.

Automotive

Automotive Dealerships APR Customer

Mastering change, a key theme from Western Dealers event

Canadian Auto Dealer

NOVEMBER 22, 2024

Mazgay said 75 per cent of customers desire more interactions with real people as technology advances, citing research from PWC. Harvey said one dealer she talked with has 200 pieces of software from 70 companies and it takes more than a dozen pieces of software to close a deal. He said another trend is the rise in personalization.

Principal

Principal Dealerships Retail Management

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

Mastering change, a key theme from Western Dealers event

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