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Mastermind News: New Features & Integrations to Optimize the Automotive Digital Retailing Experience

Automotive Mastermind

In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers. Improve attribution: Gain deeper insights into how customers interact on the customized landing page and adjust their deal based on buying preferences.

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automotiveMastermind Introduces Showroom

AutoSuccessOnline

Showroom will enhance the customer journey, capturing customers’ deal preferences and enhancing Mastermind’s ability to personalize messages based on the insights gained from customers’ research. Showroom is integrated into Mastermind’s Predictive Marketing and can also be accessed directly from the Mastermind platform.

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How to Improve Dealership Operations to Boost Profitability 

Automotive Mastermind

The flip side of that framework – Vision, Understanding, Clarity and Agility – is the formula the military adopted for dealing with today’s challenges. Army War College to manage an unpredictable global landscape. Starting with vision helps dealerships set a clear direction to navigate volatility and keep teams focused on common goals.

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4 Tips to Take Your Dealership Reporting to the Next Level 

Automotive Mastermind

Is the right data being tracked in your systems to provide useful and actionable advice, or are you simply checking to see if a deal closed and moving on? Some examples of these comprehensive sales metrics include per-sale profit and marketing ROI. more likely to purchase their subsequent vehicle from the same retailer.

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10 Must-Have Features in Your Dealership Software Stack

Auto Alert

It is the intelligence behind the industry’s smartest tools for dealerships ready to provide deals backed by data. It will engage your customers, deliver the best deals, and provide detailed, comprehensive reporting and reduced marketing costs.

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Mastering Used Car Acquisition: Lead Generation Basics 

AutoSuccessOnline

Private-party vehicle acquisition is one of the most talked-about trends in retail automotive. o Expensive: Pay per lead can sometimes get pricy with the risk of low or even negative ROI if not staffed properly. Imagine how much potential rapport you can build with a seller when taking that deal from cradle to grave.

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COMMENTARY: What to expect at expos — NADA Show 2024

Auto Remarketing

There are dozens of events providing education and value to retail car dealers. Not all vendors agree that exhibitors should expect an immediate ROI. According to Chris Kerr, chief revenue officer for Clarivoy, “It can be difficult to measure ROI on NADA. You will definitely reap the rewards!

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