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Mastermind News: New Features & Integrations to Optimize the Automotive Digital Retailing Experience

Automotive Mastermind

In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers. Improve attribution: Gain deeper insights into how customers interact on the customized landing page and adjust their deal based on buying preferences.

Retail 52
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automotiveMastermind Introduces Showroom

AutoSuccessOnline

Showroom will enhance the customer journey, capturing customers’ deal preferences and enhancing Mastermind’s ability to personalize messages based on the insights gained from customers’ research. Showroom is integrated into Mastermind’s Predictive Marketing and can also be accessed directly from the Mastermind platform.

Retail 52
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4 Tips to Take Your Dealership Reporting to the Next Level 

Automotive Mastermind

Is the right data being tracked in your systems to provide useful and actionable advice, or are you simply checking to see if a deal closed and moving on? Some examples of these comprehensive sales metrics include per-sale profit and marketing ROI. more likely to purchase their subsequent vehicle from the same retailer.

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COMMENTARY: What to expect at expos — NADA Show 2024

Auto Remarketing

There are dozens of events providing education and value to retail car dealers. Not all vendors agree that exhibitors should expect an immediate ROI. According to Chris Kerr, chief revenue officer for Clarivoy, “It can be difficult to measure ROI on NADA. You will definitely reap the rewards!

ROI 52
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The Next-Gen Automotive F&I Experience Has Arrived

Dealer Inspire

Today I’m happy to let you know that our Instant Financing technology is now available within Online Shopper , our end-to-end retailing solution. Instant Financing within Online Shopper ushers in the next-gen retailing era that allows customers to get a pre-approved, locked-in payment from your lenders on the vehicle of their choice.

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COMMENTARY: After the trade show’s over, the post-show sales sweep

Auto Remarketing

This gives your sales team a reason to close deals initiated at the show and to follow up with prospects to remind them about the urgency associated with the valuable incentive. ROI: Trade shows are investments in both brand and lead generation. It’s a good idea to set the deadline for a date not too long after the show ends.

Sales 52
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Cox Automotive Makes World-Class Connections at NADA 2024

AutoSuccessOnline

Highlights include: Cox Automotive Retail360 Deal : An AI-powered platform that connects online and in-store activity for buyer and seller and produces better deals that are faster and more efficient no matter what sales channel or channels they are in.