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I attended the 2024 Women In Automotive Conference in Colorado Springs, Colorado. What makes Women In Automotive different? What all these conferences have in common are networking in the automotive industry from the dealer to vendor to OEM levels. But none of these were Women In Automotive. Recently, I was taken aback.
In the most recent LinkedIn Live interview hosted by the Women Automotive Network , Nicole Scott, Technology Journalist sat down with Katharina Hopp, Senior Vice President at Bosch , to discuss the future of work in the automotive industry. This is where the importance of personal relationships and networks comes into play.
When I first registered for the Women In Automotive (WIA) conference, I was unsure what to expect. The breakout sessions offered tracks in Leadership, Marketing, Women in the Workplace and Client Experience. These women were now extending their hands to help pull others up alongside them.
Like networking, making new connections, chatting with panelists after sessions, making sure to hit all the event’s receptions and after-hour events. And the networking opportunities are priceless.” There are a lot of deals made at that event (Used Car Week),” he said. That said, time is money these days.
According to recent statistics, 86% of women turn to social networks before making a purchase decision, while 65% of car buyers or owners who have seen a Facebook ad claim they have clicked on it—underscoring the significance of utilizing social media as a strong marketing channel. You might miss out on valuable leads.
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