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If there ever were “the good old days” when it was an easy business to sell, finance and service automobiles, those days are well in the rear-view mirror. Harvey said one dealer she talked with has 200 pieces of software from 70 companies and it takes more than a dozen pieces of software to close a deal.
SalesEnablement Through CDPs Customer Data Platforms (CDPs) transform sales by seamlessly integrating your automotive CDP with your CRM to create a reservoir of sales intelligence. By analyzing data from various sources, Fullpath’s CDP creates a 360° view of each shopper and their full journey through the sales funnel.
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