article thumbnail

Is it a common practise to research and contact micro-influencers directly as a company?

Shawn Ryder

These influencers often cater to niche markets or specific demographics that align closely with the dealership’s customer base. Audience Demographics: Assess the demographics of the influencer’s audience to confirm alignment with the dealerships target market. Strategies for Direct Outreach 1.

article thumbnail

Your Local Dealership Marketing Solution in San Francisco, California

Shawn Ryder

As consumers increasingly turn to the internet to research vehicles and compare deals, dealerships must position themselves strategically within the digital landscape. Ad Campaigns: Utilize targeted ad campaigns to reach specific demographics, encouraging interaction and driving traffic to your website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways to Improve Dealership Lead Quality Fast

Auto Alert

Attract high-value customers and close more deals with this guide. Utilizing a dealership platform that assigns scores to prospects based on their engagement level and demographic match allows you to prioritize prospects who align closely with your ideal customer profile. Here’s what you’ll find in this article: 1.

article thumbnail

Your Local Dealership Marketing Solution in Lead, South Dakota

Shawn Ryder

*Mobile Optimization: Ensure your website is mobile-friendly, as many customers search for deals on-the-go. Targeted Pay-Per-Click (PPC) Advertising PPC advertising allows dealerships in Lead to attract immediate leads by targeting specific demographics and keywords.

article thumbnail

Your Local Dealership Marketing Solution in Searles, Minnesota

Shawn Ryder

Targeted Advertising: Pay-per-click (PPC) campaigns allow dealerships to target specific demographics, ensuring that promotional messages reach local audiences effectively. Use phrases like “buy a car in Searles” or “best auto deals in Blue Earth County” to rank in local searches.

article thumbnail

How Jim Rowan made Volvo a software company that builds cars

Autocar

Its a big deal and freaking hard to get this done. If we can augment that [traditional positioning] with better software, then the younger demographic will come to your brand and see a pretty cool car. There are three companies in the world that have managed to do that: Tesla , Rivian and Volvo. But weve stuck at it.

article thumbnail

BMW Will Give Rivian, Telsa, Lucid Owners $1,000 To Switch EVs

Carscoops

For starters, the deal will only be good until April 1. While it’s unclear how many owners will be tempted by this deal, there are plenty of people with older EVs who may be considering a new vehicle. However, the BMW 2024 BEV Conquest Program does have some limits.

Deal 119