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Cox Automotive Forecast: August U.S. Auto Sales Show Stability Amid Seasonal and Labor Day Boost

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In August, the seasonally adjusted annual rate (SAAR), or sales pace, is expected to reach 15.4 The strong sales pace in July was partly fueled by a sales rebound following an industry-wide dealership software disruption that slowed the market in the second half of June. million, higher than last August’s 15.3 million level.