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BLOG Using customer data to drive long-term profits for dealers

Motor Trader

In the complex journey of buying a car, knowing your customers coffee order might seem trivial, but it reflects a deeper truth: building meaningful relationships starts with understanding people. It begins with gaining a more complete view of each customer. Todays customers expect a joined-up experience.

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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

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High-Mileage Service Contracts: The New Tool for Your Customer Retention Toolbox

AutoSuccessOnline

Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle. Despite the importance, achieving high retention levels can be challenging.

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What They’re Really Saying: How Sentiment Tracking Helps Dealerships Close Ready-to-Buy Customers

Call Revu

by CallRevu When it comes to a sales pipeline, not all consumers (and potential customers) are created equal. In other words, learn tone of voice and verbal choice cues that indicate how a customer is feeling and experiencing a given interaction to maximize your chance of closing a sale with them.

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Maximizing Recall Opportunities: A Path to Customer Loyalty and Retention

AutoSuccessOnline

How Recalls Play a Powerful Role in Customer Retention How do recalls factor into customer retention? From the customer or OEMs perspective, recalls are usually seen as bad news. Theyre a reason to bring customers back into the store, especially those who havent been in for a while. Its a fair question. Even better?

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JudgeService identifies ways for dealers to boost customer satisfaction

Motor Trader

The most significant boosts in customer satisfaction are achieved by dealers who routinely offer test drives (up 45% to 81%) and make follow-up contact with car buyers (rising 41% to 87%), according to research of over 436,100 customer questionnaires by JudgeService. “Test drives sell cars.

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GM Doubles Down on Dropping CarPlay, Betting Big on a Custom In-Car Experience Without The Integration

Automotive Addicts

Despite the criticism, Cetinok insists that GM’s strategy of prioritizing its custom-built software platform, Ultifi , will enable the company to deliver a more cohesive, innovative in-car experience tailored specifically for GM drivers. Why Ditch CarPlay?

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