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Referral Programs in the Automotive Industry: Boosting Sales and Building Customer Loyalty

Turbo Marketing Solutions

Referral programs markedly boost car sales. The personal recommendation attached to referrals breeds an existing trust, shortening the process needed to convert a potential buyer into an actual customer. Now, let's delve into how this trust can quicken sales.

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The Top 10 Skills of a Successful Automotive Sales Manager

Auto Alert

The Top 10 Skills of a Successful Automotive Sales Manager Leadership can make or break a dealership. Here are 10 skills that successful Automotive Sales managers have in common. What is an Automotive Sales Manager? Typical characteristics and skills you want to see in a sales manager include: 1.

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F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan

Carscoops

Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. As a result, the company has reinstated a controversial sales incentive scheme that dealers had previously believed was discontinued.

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EVALUATE YOUR DEALERSHIP SALES TEAM PERFORMANCE

Dealer World

Evaluating your dealership’s sales team performance may seem as simple as looking at the bottom line, but in today’s market, it’s actually a very complicated equation. Here’s what to look at to evaluate sales team performance and keep your people working at peak efficiency. But what are these experts seeing that you might be missing?

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The Four Phone Metrics Defining Success in Your Sales Department

AutoSuccessOnline

The success of your Sales Department is significantly influenced by your team’s phone performance. Understanding and optimizing key phone metrics is crucial for driving sales and boosting your bottom line. In turn, you will enhance customer interactions, improve operations and drive success. On those days, 10:00 a.m.

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WHAT IS MYSTERY SHOPPING FOR DEALERSHIP SALES TEAMS?

Dealer World

One major component of any automotive Owner’s or GM’s due diligence is a constant and ongoing evaluation of your sales team members’ skills, growth, consistency, and quality of delivery. And all of these rely on customer memories being recalled days, even weeks later. Gauge how well your sales team supports your brand message.

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OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections

AutoSuccessOnline

Automotive OEMs are generally optimistic about the health of the automotive industry over the next 12 months, with the vast majority expecting new vehicle sales to increase or remain the same versus 2023, according to the just-released 2024 Kerrigan OEM Survey.

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