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Guide to Dealership Customer Loyalty

Automotive Mastermind

Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success. more for new vehicles in January 2022 than the previous year.

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F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan

Carscoops

Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. The Detroit company has initiated what the industry terms as “stair-step incentives” to stimulate sales.

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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

As dealerships’ new and used vehicle inventories slowly begin to normalize, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers and improving retention. It’s critical dealers take intentional, proactive action to protect their customer base against the competition’s conquest efforts.

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The Top 10 Skills of a Successful Automotive Sales Manager

Auto Alert

The basic job duties of an Automotive Sales Manager are overseeing the sales activities of a car dealership’s sales department, including training sales staff, developing a departmental strategic plan, and ensuring sales targets and customers’ expectations are met.

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Referral Programs in the Automotive Industry: Boosting Sales and Building Customer Loyalty

Turbo Marketing Solutions

The personal recommendation attached to referrals breeds an existing trust, shortening the process needed to convert a potential buyer into an actual customer. Now, let's delve into how this trust can quicken sales. One notable advantage is the shortened sales cycles that come with referred customers.

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6 REASONS TO INVEST IN SALES TEAM TRAINING FOR YOUR DEALERSHIP

Dealer World

Investing in a great training program is one of the best ways to increase all of your key metrics and meet your monthly sales goals. If you want to keep your customers happy while maintaining the consistency of your brand message, sales team training is one of the best ways to keep everyone in your sales department on point.

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EVALUATE YOUR DEALERSHIP SALES TEAM PERFORMANCE

Dealer World

Dollar metrics Inventory turnover Per-vehicle revenue targets Used/new vehicle sales ratio Sales per employee Call-appointment ratios Lead follow-up times Conversion rates Of course, many aspects of these numbers are related, and it takes a keen eye to understand exactly how they’re influencing your overall sales goals.