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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

As dealerships’ new and used vehicle inventories slowly begin to normalize, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers and improving retention. It’s critical dealers take intentional, proactive action to protect their customer base against the competition’s conquest efforts.

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Guide to Dealership Customer Loyalty

Automotive Mastermind

Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success. more for new vehicles in January 2022 than the previous year.

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Referral Programs in the Automotive Industry: Boosting Sales and Building Customer Loyalty

Turbo Marketing Solutions

The personal recommendation attached to referrals breeds an existing trust, shortening the process needed to convert a potential buyer into an actual customer. Now, let's delve into how this trust can quicken sales. One notable advantage is the shortened sales cycles that come with referred customers.

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The Top 10 Skills of a Successful Automotive Sales Manager

Auto Alert

The basic job duties of an Automotive Sales Manager are overseeing the sales activities of a car dealership’s sales department, including training sales staff, developing a departmental strategic plan, and ensuring sales targets and customers’ expectations are met.

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F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan

Carscoops

Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. The Detroit company has initiated what the industry terms as “stair-step incentives” to stimulate sales.

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Mastering Essential Car Dealer Roles & Strategies for Business Growth

Shawn Ryder

They will also establish and maintain relationships with customers and suppliers. By effectively managing the sales team, a sales manager plays a key role in driving the dealership’s revenue and growth. Set Clear Sales Goals: A sales manager must establish clear and achievable sales goals for the team.

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The Vast Majority of OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections, but are Increasingly Optimistic about Health of US Auto Retail Industry

Dealer World

The survey offers a candid, on-the-ground view of auto retail’s opportunities and challenges in the near and medium term,” said Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. As with 2023, a slim minority project dealership earnings to increase in the near-term.

Retail 79