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As the calendar year draws to a close, car dealerships roll out an array of enticing discounts and promotions, aiming to lure in customers looking for the best deals. But do these end-of-year sales truly lead to remarkable savings? Sales Quotas: Many dealerships operate under salesgoals set by manufacturers.
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Dealers say the tactic puts numbers ahead of customers, and leads to dissatisfaction. With sales of the F-Series dropping 10% this year, Ford is eager to get rid of old stock. The Detroit company has initiated what the industry terms as “stair-step incentives” to stimulate sales.
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