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Ford terminates over 50 retailer dealers at start of 2025

Motor Trader

Ford terminated more than 50 retail dealers in January as part of its restructuring of the network. Ford was a pioneer of Customer Marketing Areas in the late 1990s when it was the number one carmaker in terms of car sales. All but three of the dealers have retained their authorised repairer status, Ford told Motor Trader.

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JudgeService identifies ways for dealers to boost customer satisfaction

Motor Trader

The most significant boosts in customer satisfaction are achieved by dealers who routinely offer test drives (up 45% to 81%) and make follow-up contact with car buyers (rising 41% to 87%), according to research of over 436,100 customer questionnaires by JudgeService. “Test drives sell cars.

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Car repair costs accelerate to ‘all time high’

Motor Trader

According to the survey repairers expect that 48% of vehicle owners will forgo ad hoc maintenance and routine servicing to cut running costs in the short term. In the longer term, it could support customer retention and facilitate the return of quality used stock that a dealer wishes to retail due to its service and repair history.

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BMW Retail Next £1.1m investment transforms Vertu BMW MINI Sunderland

Motor Trader

A 1.1million investment has upgraded Vertu BMW MINI Sunderland to meet BMWs new Retail Next standard. The 18 week-long refurbishment has improved facilities and will enhance the customer experience. Customers love the new layout. This story continues at BMW Retail Next 1.1m Its a really cracking site.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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COMMENTARY: 2025 auto retail outlook, as machine learning meets inventory intelligence

Auto Remarketing

As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. Higher interest rates may pressure affordability, leading to longer loan terms and greater emphasis on leasing options.

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Understanding your customers’ buying journey

Spidersnet

For the customer this stage is all about research. They’ll then have an idea of a few brands they’d like and it’s here they’ll also look for educational material, customer reviews and testimonials. At this point, they are likely to be unaware of two things – what car they need, and which dealerships to go to.