Customer Principal Spread 
DealerTrack Insights
DECEMBER 27, 2021
Going digital is a no brainer, for your customers at least. A DMS is such a critical part of the dealership, and choosing Dealertrack DMS was a no brainer… But the number one thing for me, hands down, is the fact that Dealertrack DMS comes with a Performance Manager.” — Matt Garner Dealer Principal, Downtown Auto Group 2.
Terry Lancaster
OCTOBER 31, 2023
The bartender's background in music and trustworthiness with customers made him a relatable and reliable source for selling cars. Speaker 2 also recommends the book "Ridiculously Simple Customer Experience" for car dealerships, which provides practical tips and strategies for improving the customer experience. They're jumping.
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