Customer Principal Spread 
Canadian Auto Dealer
DECEMBER 20, 2024
Canadian auto dealer contacted several dealers about some of the initiatives theyve undertaken this month to spread goodwill. For the third consecutive year, Audi Winnipeg Dealer Principal Robyn Okaja and her staff participated in 12 Days of Giving Back, a takeoff on the 12 Days Of Christmas Song.
DealerTrack Insights
DECEMBER 27, 2021
Going digital is a no brainer, for your customers at least. A DMS is such a critical part of the dealership, and choosing Dealertrack DMS was a no brainer… But the number one thing for me, hands down, is the fact that Dealertrack DMS comes with a Performance Manager.” — Matt Garner Dealer Principal, Downtown Auto Group 2.
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Canadian Auto Dealer
NOVEMBER 4, 2024
Some dealers are branching into other business areas to spread out their risk and reap new rewards S ome auto dealers are transforming into retailers who also happen to sell vehicles. We should have them and stock them and know how to counsel our customers on best uses and best practices.” Why should they go somewhere else to buy them?
Terry Lancaster
OCTOBER 31, 2023
The bartender's background in music and trustworthiness with customers made him a relatable and reliable source for selling cars. Speaker 2 also recommends the book "Ridiculously Simple Customer Experience" for car dealerships, which provides practical tips and strategies for improving the customer experience. They're jumping.
AutoSuccessOnline
NOVEMBER 15, 2024
Dealers who understand this stop fixating on market spreads and start seeing sellers not as obstacles but as opportunities. That’s why building a robust pipeline of what we call “Ready to Sell” leads is critical. Every listing is a chance to acquire a vehicle. Dedicate a buyer: Assign a team member specifically to this task.
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