Mastering change, a key theme from Western Dealers event
Canadian Auto Dealer
NOVEMBER 22, 2024
Mazgay said 75 per cent of customers desire more interactions with real people as technology advances, citing research from PWC. Understand your customer,” said Mazgay. She said if dealers want to connect with Gen Z customers, they need to rethink the way they cater to this generation of people who were born between 1995-2012.
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