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Greenhous appoints new dealer principal

Motor Trader

Greenhous Group has appointed Craig Norton as its new Dealer Principal at their Telford dealership, following the retirement of Steve Thomas. Danny Minshall, Regional Retail Director, Greenhous Group, said: “We’re delighted to welcome Craig to the business, who joins us with a fantastic track record.

Principal 111
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You Want Me to Pay for WHAT?!

AutoSuccessOnline

You know the business, and you’ve seen your share of good and bad solutions to help you attract customers and sell cars. That said, I do attend them, and we consult with a lot of dealer principals and GMs in addition to CMOs and marketing roles. The types with under 1,000 attendees and a focus on education tracks.

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Stuck In Traffic: Why Quick Fixes Are Stalling Your Store’s Growth in a Competitive Market

AutoSuccessOnline

Adding a chat or digital retailing solution to your site? Modern methods for consumers to convert on your website are definitely part of a plan, but making it a smart long-term plan is integrating it into your store from top to bottom so customers have a smooth experience. Does your team know how to use it? GPS not working?

Marketing 105
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FordDirect,VinSolutions Strengthen Partnership with Smart VINCENT Integration

AutoSuccessOnline

This new integration benefits Ford dealers and Lincoln retailers currently enrolled in the CRM Data Edge program by simplifying and expediting the sales process, saving them time when researching and applying incentive packages.

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COMMENTARY: 9 places where dealers can find cost savings & margin preservation

Auto Remarketing

As one dealer principal told me while I was gathering facts and information for this article: “When we are going through a phase with margin compression like we are now — we look at EVERY expense to see, where we can reduce or cut costs.” The other side of the scale — or the equation — is costs.

Retail 98
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Mazda Opens 300th Open-Concept Dealership

AutoSuccessOnline

Mazda North American Operations (MNAO) has opened its 300 th Retail Evolution (RE) dealership with Luther Mazda in Kansas City, Missouri. Across our Retail Evolution locations, dealer owner loyalty is up 4.3 Retail Evolution dealerships consistently outperform non-upgraded facilities in monthly throughput, averaging a 126% increase.

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Shawn Leibold Selected to Fill STAR Board of Directors Seat

AutoSuccessOnline

The Reynolds and Reynolds company announced Shawn Leibold, director of industry relations for Reynolds, was selected in a special election to fill a vacant seat on the board of directors for the Standards for Technology in Automotive Retail (STAR), the leading automotive IT standards organization.