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Ford terminates over 50 retailer dealers at start of 2025

Motor Trader

Ford terminated more than 50 retail dealers in January as part of its restructuring of the network. Back in 2020 Ford announced that it was going to reduce its network of sales outlets in half over the next five years. Light commercial vehicle sales have been growing in importance for the network and Ford.

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Porsche To Shut 30% Of Its Dealerships In China After Sales Tumble

Carscoops

The carmaker isn’t just consolidating its network of dealers but will also optimize its local investments, abandoning areas where it can’t achieve long-term profitability and doubling down on regions that perform well, including Shanghai and Beijing. It is only sensible to adjust the dealer network respectively.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Network Focus: Driving change at Polestar

Motor Trader

We pride ourselves on having one of the best pre-owned programmes in terms of consumer peace of mind. We are focused on making sure that we can reach as many customer types as possible” he said. It will also lead to a smoother customer journey because to deal direct is great.

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New Forester e-BOXER available to order through Subaru’s UK dealer network

Motor Trader

The new Subaru Forester e-BOXER is now available to order through the manufacturers UK dealer network. The significant advances in this new generation of Forester, particularly in terms of refinement and technology, come at a perfect time as we continue to strengthen our presence in the UK market.

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Shell To Close 1,000 Retail Stations By 2025, Greatly Expand EV Charging Network

Carscoops

“We are upgrading our retail network, with expanded electric vehicle charging and convenience offers, in response to changing customer needs,” the oil and gas giant said in its Energy Transition Strategy 2024 document. ” The company did not specify where the retail locations it shuts down are located.

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Ford launches EV incentives to win over buyers with new Puma

Autocar

Catherine Blee, Ford UKs passenger vehicles sales boss, said: The Puma has been the best-selling vehicle in the UK for several years, and we have customers who really love that car that have been waiting for an electrified version. There are also some of our Fiesta customers who have been waiting for this vehicle.

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