The Vast Majority of OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections, but are Increasingly Optimistic about Health of US Auto Retail Industry
Dealer World
JULY 29, 2024
Additionally, while OEMs are more supportive of the dealership legacy sales model, a rising number expect to take a leading role in the customer relationship and data ownership. Just 14% of respondents project the legacy model, in which the dealer is the primary owner of the customer relationship, will remain.
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