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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

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GM Doubles Down on Dropping CarPlay, Betting Big on a Custom In-Car Experience Without The Integration

Automotive Addicts

Despite the criticism, Cetinok insists that GM’s strategy of prioritizing its custom-built software platform, Ultifi , will enable the company to deliver a more cohesive, innovative in-car experience tailored specifically for GM drivers. In the interview, Cetinok discussed the practical hurdles of managing this vast ecosystem.

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JudgeService identifies ways for dealers to boost customer satisfaction

Motor Trader

The most significant boosts in customer satisfaction are achieved by dealers who routinely offer test drives (up 45% to 81%) and make follow-up contact with car buyers (rising 41% to 87%), according to research of over 436,100 customer questionnaires by JudgeService. “Test drives sell cars.

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Brand Managers, Strategists, and PR Pros—What’s Your Job Really Like?

Shawn Ryder

In the ever-evolving landscape of marketing and communications, the roles of brand managers, strategists, and public relations professionals have become increasingly critical. Their job is multifaceted and can include: Brand Strategy Development: Crafting long-term goals and strategies that resonate with target audiences.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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BLOG It’s time to accelerate the speed of change.

Motor Trader

There is a pressing need to find efficiencies across businesses, and technology can support margins while enhancing the customer experience. Advances in digital tools, artificial intelligence (AI), and automation allow dealers to modernise workflows, reduce transaction friction, and optimise inventory management.

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