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Any good templates for managing a marketing department and plans?

Shawn Ryder

Well cover various aspects of marketing management and offer insightful recommendations to elevate your dealership’s marketing efforts. Target Audience: Define customer personas for the vehicles you sell. Examples include increasing website traffic, generating leads, or improving customer engagement.

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vAuto Enhances Solutions with Centralized Inventory Management, New Appraisal Experience

AutoSuccessOnline

brand, announced two new innovative enhancements to its solutions, ProfitTime GPS and Provision: Centralized Inventory Management to support dealer group oversight and a new appraisal experience, which help dealers win more trade-ins in a supply constrained used vehicle market. vAuto , a Cox Automotive, Inc.

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Brand Managers, Strategists, and PR Pros—What’s Your Job Really Like?

Shawn Ryder

In the ever-evolving landscape of marketing and communications, the roles of brand managers, strategists, and public relations professionals have become increasingly critical. Brand managers often work closely with the marketing and sales teams to align strategies that increase visibility and drive sales.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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Innovative Technologies Shaping the Future of Automotive Marketing and Customer Engagement

Shawn Ryder

As the automotive industry continues to evolve, innovative technologies are playing a crucial role in changing how car dealerships engage with customers and market their vehicles. Understanding these technologies can help dealerships stay competitive and enhance the customer experience.

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Dealer Teamwork Unveils Dynamic Creative Solutions

AutoSuccessOnline

Dynamic Content: Adapt creative assets based on seasonality and region, ad strategies, and marketing campaigns based on changing inventory, conditions, performance, and customer preferences, ensuring relevance for each market. Guaranteed Compliance: Ensure all assets adhere to strict manufacturer branding guidelines.

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Make Every Ad Dollar Count with Smarter Call Analytics

Call Revu

by CallRevu Pinpoint Which Campaigns Drive Real Conversations The best way to make the most of your ad spend is to, well, make sure youre getting the best ROI on that ad spend. And the only way to do that is to track where your customers are coming fromwhich campaigns are performing well, which not so much, and adapt accordingly.

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