Ford Gives Dealers Up To $22,500 To Push F-150 Lightning Sales
Carscoops
OCTOBER 18, 2024
Thanks to the incentives, some dealers may be encouraged to offer customers better prices. Read: F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan A memo sent to dealers stated the program is designed to “further test the logistics and efficiencies of RRCs and to increase RRC engagement.”
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