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According to automotiveMastermind data, the number of customers buying out their lease saw a 275% increase from 2019 to 2022. The long-term financial implications of customer buying habits shifting are huge for dealers.
Zenith Vehicles, the UK’s largest fleet management company is combating the fall in used electric vehicle prices by offering extensions to car contracts to customers. The group, whose profits for the year to March 2024 took an EV hit, said the biggest challenge it faced over the past 12 months has been the falling used car prices.
Loyal customers will wait for what they want. Through July 2021, CPO sales increased by 11% year-over-year However, as pandemic-driven leaseextensions begin to expire, CPO supply constraints are expected to improve, providing a potentially lucrative opportunity for dealers to engage buyers and build loyalty through CPO sales.
Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. To proactively protect their customer base , dealers need to stay in consistent communication with their loyalty audience.
At this point, you should turn your analytics tools loose on your potential customer base to identify and rank the prospects who will be most likely to buy the vehicles you’re selling. Tips for Year-End Holiday Sales Events Dealers and customers tend to know what to expect when it comes to year-end sales events.
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