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Your Data Ups refer to those leads that start out as hyper-engaged opportunities that are identified by their shopper behavior data in your Customer Data Platform. These shoppers, recognized by their shopper behaviors as being in-market, are then worked by your sales team to where they explicitly express buyer intent.
If there ever were “the good old days” when it was an easy business to sell, finance and service automobiles, those days are well in the rear-view mirror. Mazgay said 75 per cent of customers desire more interactions with real people as technology advances, citing research from PWC. Understand your customer,” said Mazgay.
Customer Data Platforms are at the core of any modern dealership’s data infrastructure. A CDP supercharges your list-building capabilities by unifying customer data and enabling granular audience segmentation through powerful list-building tools. The smarter the AI technology, the smarter the ad budget spending.
In today's market, success in car sales hinges on harnessing data and technology. Specifically, tools like customer data analytics and AI-driven CRM systems allow dealerships to identify potential customers and tailor personalized marketing efforts towards them.
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