Remove Customer Remove Development Remove Term
article thumbnail

Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

article thumbnail

Exclusive: McLaren plots reinvention in full merger with Forseven

Autocar

The common link between the two companies is the Abu Dhabi government-backed investment company CYVN Holdings , which has facilitated a merger operating under the McLaren Automotive name that will enable the models in development at Forseven to come to market under the McLaren badge. People buy a package.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Omoda and Jaecoo strive to solve aftersales issues

Autocar

Chery duo Jaecoo and Omoda will work with UK industry body to improve security, ease of repair Chinese newcomers Omoda and Jaecoo have teamed up with a leading insurer-backed organisation in a bid to avoid the aftersales issues that have plagued insurers and customers since their compatriots started entering the UK market.

Insurance 124
article thumbnail

Bentley to launch ‘urban SUV’ in 2026 as its first EV

Autocar

Instead, it will continue to develop PHEV technology and now extend the life cycle of its PHEV cars beyond 2030 until 2035. The model will be designed, developed and produced at Bentley’s Crewe factory. Focusing on a luxury SUV for urban use will help to offset the extra weight and size required by the batteries in an EV.

article thumbnail

Volvo Brings Back Former CEO, Hakan Samuelsson, Amidst Challenging Times

Carscoops

The returning CEO will serve for two years, as Volvo looks for his long-term successor. Thus, Jim Rowan steps down, and Hakan Samuelsson returns in the top position after his previous term between 2012 and 2022. Ex-Volvo CEO Hakan Samuelsson returns in the position he held between 2012 and 2022.

Retail 111
article thumbnail

Ferrari Could Bring Back Gated Manual But One Catch May Upset Purists

Carscoops

Product development boss says engine torque would be limited to make the clutch pushable. “In terms of mechanical gearchanges, it’s something that could be in the future, depending on product,” Fulgenzi told Australian website Car Sales.

article thumbnail

Strategies for Automotive Professionals to Achieve Proactive Success

AutoSuccessOnline

The business landscape is constantly evolving, seemingly making it difficult to develop plans and long-term goals strategically and accurately. Despite the unknowns, a strong foundation and careful planning can help ensure long-term success on every level.