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Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers

Carscoops

Jag Doesn’t Want To Push Old Customers Away One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. ” The Change That Is Needed Perhaps Jaguar doesn’t want to push old customers away with their marketing efforts.

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Women Automotive Network launches its first Summit in North America

Women Automotive Network

The Women Automotive Network, a platform dedicated to supporting and empowering women and their allies in the automotive industry, is proud to announce its highly anticipated inaugural summit in Detroit. The Network is partnering with WardsAuto and AutoTech Detroit for the Awards Ceremony.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Arnold Clark installs 240 ultra-rapid EV charge points

Motor Trader

As part of a 30m investment, the group has launched its own bookable ultra-rapid charging network, Arnold Clark Charge, which will see over 500 EV chargers installed at over 100 locations across the UK. All app users will have access to the Arnold Clark Charge network.

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Polestar UK develops non-genuine sales model

Motor Trader

Customers can still configure and order their Polestar online, and through the expanding network of Polestar Spaces. Matt Galvin, MD, Polestar UK says: “Expanding our retail operations with new and existing partners will enable us to reach more customers.

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Network Focus: Driving change at Polestar

Motor Trader

We are focused on making sure that we can reach as many customer types as possible” he said. It will also lead to a smoother customer journey because to deal direct is great. We need to give customers choice and certainty about the future. There are subscriptions you can buy to different providers.

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Kia UK sales and marketing directors swop jobs

Motor Trader

Hicks, previously sales director for Kia UK, joined the business in 2017, leading all sales channels across retail and fleet, for new and used cars, in collaboration with the 190-strong dealer network. Hicks will now lead Kia UKs marketing function as it enters an era of product introductions and brand development.

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