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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Innovative Technologies Shaping the Future of Automotive Marketing and Customer Engagement

Shawn Ryder

As the automotive industry continues to evolve, innovative technologies are playing a crucial role in changing how car dealerships engage with customers and market their vehicles. Understanding these technologies can help dealerships stay competitive and enhance the customer experience.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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Unlocking Service Drive Success: Golden Metrics That Matter

AutoSuccessOnline

When evaluating the overall health of a dealerships service drive, there are three key golden metrics that stand out: Hours Both total sold and per repair order Effective Labor Rate (ELR) Profit per customer pay RO However, understanding these numbers requires context. ELR shows less disparity between the urban and volume classifications.

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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti wants to increase its market share, luring back previous customers that fled to Lexus and Acura. The luxury brand is also targeting a more affluent type of customer, starting with the Infiniti QX80. To achieve their goals, Infiniti is targeting a new type of customer: those with substantial disposable income.

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Customer Service Excellence in the Auto Industry

Fladco

In the rapidly evolving auto dealership industry, delivering outstanding customer service has emerged as a paramount strategy for differentiation and growth. The implications of this dynamic environment are clear—dealerships must prioritize every customer interaction, turning it into an opportunity for excellence. A study by J.D.

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Your Local Dealership Marketing Solution in Le Claire, Iowa

Shawn Ryder

With the right digital marketing strategies, dealerships can significantly improve their visibility, engage more customers, and ultimately drive sales. As a car dealership operating in this region, understanding the unique demographics and preferences of the local market is crucial. Heres how to do it: 1.