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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

I transitioned to a Customer Service Representative position at Meritor, specializing in brakes and axles while managing the Volvo account. This role enriched my understanding of customer needs and service targets, allowing me to navigate both sides of the service equation effectively.

Women 130
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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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How do all handle working closely with a sales team?

Shawn Ryder

Managing collaboration with a sales team is crucial for any automotive dealership looking to optimize performance and achieve greater sales results. Its essential to create a dynamic environment where sales personnel can interact effectively with all departments, including marketing, customer service, and parts departments.

Sales 59
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Are Reddit Ads Worth It for Higher Sales Conversions Compared to Facebook & Google?

Shawn Ryder

In today’s competitive digital advertising landscape, automotive dealerships are evaluating various platforms to maximize their sales conversions. Facebook Ads: With a massive user base, Facebook offers extensive targeting options based on demographics, interests, and behaviors.

Sales 59
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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. This process not only helps in tailoring communications but also enhances the overall customer experience.

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Humanizing Your Brand with Authentic Storytelling

AutoSuccessOnline

” While there’s value in heritage, in 2025, your potential customers are scrolling through Instagram or TikTok while stuck in traffic, and they’re more interested in your dealership’s personality than its timeline. Welcome to the age where being real matters more than being traditional.