Customer Demographic Retail 
Shawn Ryder
MARCH 9, 2025
In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.
Auto Remarketing
JANUARY 14, 2025
As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. Another critical aspect where AI is set to revolutionize dealership operations is in carryover and risk management.
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Carscoops
JUNE 13, 2024
Infiniti wants to increase its market share, luring back previous customers that fled to Lexus and Acura. The luxury brand is also targeting a more affluent type of customer, starting with the Infiniti QX80. To achieve their goals, Infiniti is targeting a new type of customer: those with substantial disposable income.
AutoSuccessOnline
FEBRUARY 28, 2025
This reassessment led to a more nuanced approach to F&I product selection, with dealers tailoring their offerings to align more closely with changing customer demands. Renewed Focus on Training and Technology The year 2024 also saw a shift in how dealers approached F&I training and customer presentation.
Motor Trader
APRIL 3, 2025
Whether it be, retail, fleet, or Motability. The cars are appealing to a wider audience now, from a demographic perspective and coupled with all the new facilities around the UK, in terms of showrooms, its attracting a lot more people and were selling more cars. And if you look after customers, they come back. No, were not.
Motor Trader
APRIL 3, 2025
She says: Were in a male-dominated environment, the customer base from a commercial vehicle point of view is male-dominated as well. There are women at all levels in automotive retail and its important we see them and hear from them. One of the key focuses was creating inclusive and safe spaces for colleagues.
Turbo Marketing Solutions
APRIL 23, 2024
Imagine knowing exactly what kind of car a customer wants, including make, model, and color—before they ever say a word. Predictive selling using AI in the automotive industry allows dealerships to analyze consumer purchase trends, identify prospective customers most likely to buy a vehicle, and personalize deals at optimal times.
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