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What does the future hold for automotive retail? Part 1

Canadian Auto Dealer

Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. Real estate, technology, changing demographics and government regulations, digitization, customer expectations and the quest for talent are but a few of the challenges dealerships face every day.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti wants to increase its market share, luring back previous customers that fled to Lexus and Acura. The luxury brand is also targeting a more affluent type of customer, starting with the Infiniti QX80. To achieve their goals, Infiniti is targeting a new type of customer: those with substantial disposable income.

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2024 Auto Retailer F&I Year in Review — What We Learned

AutoSuccessOnline

This reassessment led to a more nuanced approach to F&I product selection, with dealers tailoring their offerings to align more closely with changing customer demands. Renewed Focus on Training and Technology The year 2024 also saw a shift in how dealers approached F&I training and customer presentation.

Retail 40
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Your Local Dealership Marketing Solution in Van Voorhis, Pennsylvania

Shawn Ryder

As potential customers increasingly shift towards online research and shopping, implementing robust digital marketing strategies can significantly boost visibility and drive sales. In this blog, we explore how automotive retailers can leverage various digital marketing tactics to thrive in the Van Voorhis and greater Pennsylvania market.

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Your Local Dealership Marketing Solution in Edison, Georgia

Shawn Ryder

In the ever-evolving world of automotive retail, car dealerships in Edison, Georgia, have an unprecedented opportunity to leverage digital marketing for enhanced visibility and sales. The Importance of Digital Marketing for Car Dealerships in Edison As a local car dealership, being found by potential customers online is paramount.

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What Industries Have You Had the Most Success Selling Marketing Services To?

Shawn Ryder

Car dealerships require constant engagement with customers, particularly in an era where digital marketing is paramount. Strategies employing data analytics to target specific demographics can lead to better patient acquisition and retention. Utilizing reviews can even boost potential customers’ perceptions of their offerings.

Retail 59