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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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COMMENTARY: 2025 auto retail outlook, as machine learning meets inventory intelligence

Auto Remarketing

As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. Another critical aspect where AI is set to revolutionize dealership operations is in carryover and risk management.

Retail 59
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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti wants to increase its market share, luring back previous customers that fled to Lexus and Acura. The luxury brand is also targeting a more affluent type of customer, starting with the Infiniti QX80. To achieve their goals, Infiniti is targeting a new type of customer: those with substantial disposable income.

Customer 116
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2024 Auto Retailer F&I Year in Review — What We Learned

AutoSuccessOnline

This reassessment led to a more nuanced approach to F&I product selection, with dealers tailoring their offerings to align more closely with changing customer demands. Renewed Focus on Training and Technology The year 2024 also saw a shift in how dealers approached F&I training and customer presentation.

Retail 40
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What Industries Have You Had the Most Success Selling Marketing Services To?

Shawn Ryder

Car dealerships require constant engagement with customers, particularly in an era where digital marketing is paramount. Strategies employing data analytics to target specific demographics can lead to better patient acquisition and retention. Utilizing reviews can even boost potential customers’ perceptions of their offerings.

Retail 59
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Enhancing Sales and Customer Experience: Predictive Selling with AI in the Automotive Industry

Turbo Marketing Solutions

Imagine knowing exactly what kind of car a customer wants, including make, model, and color—before they ever say a word. Predictive selling using AI in the automotive industry allows dealerships to analyze consumer purchase trends, identify prospective customers most likely to buy a vehicle, and personalize deals at optimal times.

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How old is the Burger King marketing team???

Shawn Ryder

For instance, the slogan “Have It Your Way,” introduced in 1974, not only emphasized customization but also highlighted Burger King’s commitment to customer satisfaction. This effective campaign laid the groundwork for customer-focused marketing, a principle that the marketing team continues to prioritize.