Shawn Ryder

SEPTEMBER 15, 2024

In today’s digital landscape, social media has become a pivotal tool for car dealerships looking to enhance customer engagement and strengthen brand loyalty. Why Social Media Matters for Car Dealerships Social media allows dealerships to connect directly with customers, showcasing products and services in an interactive manner.

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Customer Dealerships Demographic Finance 52

Shawn Ryder

OCTOBER 5, 2024

One of the most effective ways to engage with potential customers is through social media advertising. Popular platforms include: Facebook: Great for targeting specific demographics and interests. Targeted Marketing: Ability to target specific demographics, including location, age, and interests. Interests: What do they like?

Dealerships 52

Dealerships Automotive Demographic Sales 52

Autocar

AUGUST 12, 2024

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 127

Retail Demographic Networking Customer 127

Turbo Marketing Solutions

MARCH 5, 2024

This technology lets dealerships understand customer behavior, what they like, and how they shop. With knowledge like this, dealers can create more effective marketing plans that target customers better. It improves not just customer experience but also sales.

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Customer Dealerships Sales Management 98

Autocar

AUGUST 12, 2024

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 124

Retail Demographic Networking Customer 124

Turbo Marketing Solutions

MARCH 6, 2024

By understanding potential customers' habits, likes, and likely purchases, AI assists in defining the best approach. Unexpectedly, this not only optimizes advertisements but also offers a personal touch to customer experience. AI is a vital tool in reshaping marketing tactics for car dealerships.

Customer 59

Customer Dealerships Marketing Sales 59

Automotive Mastermind

FEBRUARY 17, 2023

As dealerships’ new and used vehicle inventories slowly begin to normalize, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers and improving retention. It’s critical dealers take intentional, proactive action to protect their customer base against the competition’s conquest efforts.

Customer 52

Customer Dealerships Supply Chain ROI 52

AutoSuccessOnline

FEBRUARY 27, 2024

Furthermore, the government’s decision to resume student loan re-payments may place additional pressure on sales of new vehicles, especially for younger consumer demographics. These retail groups indicated that interest rates are a major factor, and F&I managers continue to see affordability at the consumer level as an ongoing issue.

Customer 40

Customer Supply Chain Retail Dealerships 40

Shawn Ryder

OCTOBER 10, 2024

Embracing digital transformation isn’t just an option; it’s a necessity for driving growth and meeting customer expectations. For automotive dealerships, this means moving away from traditional marketing methods and embracing new technologies that enhance customer engagement and improve operational efficiency.

Automotive 52

Automotive Marketing Retail Dealerships 52

Auto Remarketing

OCTOBER 2, 2024

If the cost of holding a pre-owned vehicle can’t be offset by a retail sale, wholesaling or sending it to auction could be the best option. This includes analyzing the competitive set — what nearby dealers have in stock — and aligning with the preferences of your local demographic. And that analysis should not be limited to new cars.

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ROI Retail Management Principal 98

Automotive Mastermind

AUGUST 5, 2022

A large component of dealership success comes from the ability to provide customers with not only the best possible experience at your physical dealership, but off-site as well. Faced with high prices and fewer options on the lot, your dealership’s customer experience can make or break a potential sale. What is Brand Messaging?

Customer 52

Customer Dealerships Buyer Demographic 52

Shawn Ryder

OCTOBER 8, 2024

This post outlines top digital marketing strategies for automotive dealerships aimed at driving sales and increasing customer engagement in the coming year. Understanding the Digital Marketing Landscape The automotive retail market is highly competitive, and digital marketing plays a crucial role in attracting and retaining customers.

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Dealerships Automotive Marketing Sales 52

Motor Trader

NOVEMBER 7, 2024

The shockwaves from the landmark ruling at the end of last month are still being felt across Britain’s automotive retailers. The Court of Appeal found it unlawful for dealers to receive commissions from finance companies unless the payments had been properly disclosed and customer consent was given.

Finance 59

Finance Technology Automotive Dealerships 59

Shawn Ryder

OCTOBER 2, 2024

With millions of users actively engaging on various platforms, a well-crafted social media strategy can significantly enhance your visibility, customer engagement, and ultimately, sales. The automotive industry has the second-highest engagement rate for posts on social media platforms, just behind retail.

Dealerships 52

Dealerships Automotive Demographic Customer 52

Solera

OCTOBER 15, 2024

Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. Gather information on customer preferences and why they choose one competitor over the other. Building Strong Customer Relationships Loyalty is a powerful currency.

Dealerships 52

Dealerships Demographic Customer Networking 52

Motor Trader

NOVEMBER 7, 2024

The shockwaves from the landmark ruling at the end of last month are still being felt across Britain’s automotive retailers. The Court of Appeal found it unlawful for dealers to receive commissions from finance companies unless the payments had been properly disclosed and customer consent was given.

Finance 52

Finance Technology Automotive Dealerships 52

Automotive Mastermind

AUGUST 23, 2024

Dealerships that effectively leverage personalization can build stronger customer relationships, drive meaningful engagement and ultimately increase sales by delivering relevant and timely communications that resonate with each individual buyer. By aligning campaigns with buyers’ preferences, dealers make customers feel appreciated.

Dealerships 52

Dealerships Marketing Retail Customer 52

Dealer World

APRIL 30, 2024

Many auto retailers have either embraced, or are seriously looking at implementing, some sort of integration of advanced analytics, artificial intelligence (AI), and/or predictive modeling (PM) into core business processes. 1: Lotlinx 2024 Auto Retail Inventory Pulse study; March 2024. For more information, visit www.lotlinx.com.

Dealerships 81

Dealerships Management Retail Demographic 81

Turbo Marketing Solutions

FEBRUARY 6, 2024

It also involves understanding every unique aspect about your dealership - from challenges you face, your customer base, to market specifics. With this in place, closing deals and providing outstanding customer service become less of a hurdle and more of an exciting challenge.

Development 59

Development Customer Deal Dealerships 59

AutoSuccessOnline

APRIL 29, 2024

Many auto retailers have either embraced, or are seriously looking at, implementing some sort of integration of advanced analytics, artificial intelligence (AI), and/or predictive modeling (PM) into core business processes. 1: Lotlinx 2024 Auto Retail Inventory Pulse study; March 2024.

Dealerships 105

Dealerships Management Retail Demographic 105

Auto Remarketing

JULY 23, 2024

Online used-car retailer Carvana said in its EV Trends Report for the second quarter, released Tuesday, that millennials accounted for 65% of its electric vehicle sales in Q2. Millennials, also known as Generation Y, over-index in EV share compared to their share of total Carvana sales, the retailer said in its report.

Retail 52

Retail Demographic Buyer Sales 52

Turbo Marketing Solutions

FEBRUARY 6, 2024

It also involves understanding every unique aspect about your dealership - from challenges you face, your customer base, to market specifics. With this in place, closing deals and providing outstanding customer service become less of a hurdle and more of an exciting challenge.

Development 52

Development Customer Deal Dealerships 52

Turbo Marketing Solutions

JANUARY 8, 2024

You're about to turn top gear in customer acquisition! Implementing these proven strategies will help dealerships attract potential customers and improve their car sales lead generation efforts. Advanced Techniques For Generating Car Sales Leads The competition within the automotive industry has never been more fierce.

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Sales Dealerships Demographic Customer 98

Turbo Marketing Solutions

JANUARY 16, 2024

Utilizing data-driven analytics and personalized customer experiences will also play a crucial role in attracting and retaining customers. In 2024, more customers are inclined towards online research before making any purchase decision - including car purchases.

Marketing 97

Marketing Demographic Dealerships Customer 97

Fladco

JANUARY 5, 2024

Post-War Suburbia and Auto Expansion Following the end of World War II, there was a marked shift in the United States’ demographic patterns, with Florida at the forefront of these changes. This demographic swell directly impacted the auto industry, as the spread of suburbia increased reliance on personal vehicles.

Dealerships 102

Dealerships Demographic Networking Finance 102

AutoSuccessOnline

FEBRUARY 16, 2024

Paired with other demographic, behavioral and transactional information, it empowers dealers to both improve their retention rates and conquest new customers. Just as in previous years, 2023 was tumultuous for retail automotive. One such thing was retention and defection of customers from OEM brands.

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Demographic Retail Deal Customer 52

Automotive Mastermind

JANUARY 12, 2024

But even as sales increase, many dealers are still experiencing slow customer adoption, with their EV inventory outpacing demand. That’s double the number of models available in 2022, covering several more segments, competing for customer attention and taking up space on dealer’s lots.

Demographic 52

Demographic Buyer Retail Customer 52

Shawn Ryder

FEBRUARY 18, 2024

By creating compelling content such as car features, promotions, customer testimonials, and behind-the-scenes glimpses, dealerships can attract potential buyers and build brand loyalty. Encourage customers to interact with your content by posing questions, running polls, or hosting live events.

Dealerships 40

Dealerships ROI Sales Demographic 40

Shawn Ryder

JANUARY 22, 2024

It involves various strategies and tactics to reach and engage with potential customers online. Digital marketing is crucial for businesses today because it allows them to reach a wider audience, attract new customers, and grow their business. Why is Digital Marketing Important for Your Business?

Marketing 52

Marketing Demographic Dealerships Customer 52

Turbo Marketing Solutions

APRIL 4, 2024

AI platforms like Sales AI Copilot provide hyper-personalized conversations with customers, ensuring that no inquiry goes unanswered and persistently following up with leads to maximize re-engagement. This technology seamlessly integrates with major dealer CRM systems and delivers personalized experiences to customers around the clock.

Technology 92

Technology Dealerships Automotive Sales 92

Turbo Marketing Solutions

JUNE 18, 2024

This breakthrough technique uses historical data swirls, sprinkled with machine learning and statistical algorithms, to spot potential customers like a hawk spotting a rabbit from miles away. Moreover, predictive analytics doesn't stop at individual customer predictions.

Automotive 97

Automotive Dealerships Customer Technology 97

Auto Alert

JUNE 25, 2024

Learn how small and medium-sized car dealerships can boost sales and improve customer service with CRM. What Dealership CRMs Do A Customer Relationship Management (CRM) database allows a company to easily access and view interactions such as conversations, emails, requests, products purchased, and specific customer solutions.

Dealerships 62

Dealerships Customer Buyer Retail 62

Automotive Mastermind

MARCH 8, 2024

As margins continue to tighten amid high prices, few incentives, and pent-up customer demand, dealerships need to adapt their sales and marketing strategies to stay ahead of the curve – and the competition. This requires dealers to have a deep understanding of their entire market – not just what vehicle their current customers are driving.

Sales 52

Sales Deal Dealerships Customer 52

Autoleadstar

JANUARY 15, 2024

From creating brand awareness to the closing of a sale, automotive influencers with a dedicated and engaged following are the perfect partners to help retailers steer car buyers through the customer journey. It also offers easy cross-industry outreach for automotive retailers seeking to collaborate with influencers in varied niches.

Automotive 52

Automotive Dealerships Marketing Demographic 52

Shawn Ryder

JANUARY 20, 2024

Digital marketing works by using various tactics to attract, engage, and convert customers. These tactics can include creating interesting and informative content, optimizing websites for search engines, running targeted ads, and engaging with customers on social media. How Does Digital Marketing Work?

Marketing 52

Marketing Demographic Dealerships Customer 52

Shawn Ryder

JUNE 30, 2024

How do car dealerships typically attract customers in the traditional model? The showroom floor is the battleground where salespeople engage with customers, trying to navigate them towards a deal. Any exploration of the modern automotive retail sector unveils a host of challenges confronting dealerships.

Technology 52

Technology Dealerships Supply Chain Finance 52

Autoleadstar

FEBRUARY 29, 2024

Retail automotive has always been about relationships. As more and more shoppers shift their car-buying research process to the internet, the process of building dealer-customer relationships has also undergone a digital transformation. CDPs have been around for a while.

Dealerships 52

Dealerships Customer Retail Marketing 52