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Polly’s Q2 Report Reveals 20% Higher Back-End Gross Profit with Insurance Quotes

AutoSuccessOnline

Polly, a leading provider of embedded auto insurance solutions, recently released its Q2 2024 Embedded Insurance Report. The report reveals ongoing improvements in the embedded insurance opportunity for automotive dealers. Despite past challenges, the embedded insurance opportunity for dealers continued to improve in Q2 2024.

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AI in Behavioral Segmentation in the Automotive Industry: Leveraging Machine Learning for Customer Profiling

Turbo Marketing Solutions

Understanding and predicting customer behavior is more critical than ever for car manufacturers aiming to stay ahead in a competitive market. Traditional marketing methods often fall short by treating all customers as one monolithic group, leading to inefficient campaigns and missed opportunities.

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2024 Auto Retailer F&I Year in Review — What We Learned

AutoSuccessOnline

As we reflect on the 2024 automotive landscape, its clear that dealerships faced a year of significant challenges and transformations, particularly in finance and insurance (F&I). Renewed Focus on Training and Technology The year 2024 also saw a shift in how dealers approached F&I training and customer presentation.

Retail 40
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Targeted Leads in the Automotive Industry: Effective Marketing Strategies

Turbo Marketing Solutions

To pinpoint your ideal customers more effectively, you need tactical precision and strategic insight specific to the automotive domain. First things first: Define Your Ideal Customer. This means creating detailed customer personas that represent the key characteristics of your ideal target audience within the automotive sector.

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COMMENTARY: 9 places where dealers can find cost savings & margin preservation

Auto Remarketing

In fact, more inventory being carried on the books longer has two cost elements, one being the cost of interest, insurance, and flooring fees, and the second being the effect, namely higher depreciation. Ensure sales and finance staff are well-trained to present these products without pressure, focusing on their value to the customers.

Retail 98
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Have You Ever Refused or Advised Against Selling a Car Because It Was Too Risky for a Teenager?

Shawn Ryder

In the automotive industry, the responsibility toward customer safety must take precedence over the goal of closing a sale. This discussion draws from various factors including safety records, vehicle reliability, insurance costs, and the long-term implications of such a purchase.

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Overselling can hurt F&I sales

Canadian Auto Dealer

Overwhelm your customers and they buy less A December 2023 white paper by CDK Global sheds light on some evolving dynamics in automotive, particularly in the world of Finance and Insurance (F&I departments). The demographic breakdown of purchasers provides further insights into the market.