Customer Demographic Development 
Shawn Ryder
MARCH 9, 2025
In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.
Women Automotive Network
JANUARY 27, 2025
I transitioned to a Customer Service Representative position at Meritor, specializing in brakes and axles while managing the Volvo account. This role enriched my understanding of customer needs and service targets, allowing me to navigate both sides of the service equation effectively.
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Shawn Ryder
APRIL 8, 2025
In the ever-evolving landscape of automotive dealerships, many professionals find themselves grappling with the nuances of business development (BD) in relation to sales strategy and customer engagement. The Role of Data and Analytics in Business Development One vital aspect of contemporary BD is the reliance on data analysis.
Shawn Ryder
MARCH 15, 2025
In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. This process not only helps in tailoring communications but also enhances the overall customer experience.
Shawn Ryder
APRIL 26, 2025
In todays competitive automotive market, car dealerships in Newton, Texas, are finding that success hinges not only on the quality of their vehicles but also on how effectively they engage with customers and leverage digital platforms. Pay-Per-Click (PPC) Advertising PPC advertising is a powerful tool that can complement SEO efforts.
Shawn Ryder
APRIL 17, 2025
In your first month, focus on creating a consistent brand identity that resonates with your target customers. Messaging: Develop key messages that succinctly convey your value proposition. The first month should focus on: Website Development: Create a user-friendly website that serves as a hub for your business.
Shawn Ryder
APRIL 19, 2025
For dealerships looking to enhance their online presence and drive sales, it’s crucial to understand the components of effective digital marketing, particularly in local demographics. Targeted Outreach: Tailored advertisements can be targeted to specific demographics, ensuring that your message reaches the right audience.
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