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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

I transitioned to a Customer Service Representative position at Meritor, specializing in brakes and axles while managing the Volvo account. This role enriched my understanding of customer needs and service targets, allowing me to navigate both sides of the service equation effectively.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. This process not only helps in tailoring communications but also enhances the overall customer experience.

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Anyone Else Feel Like BD is Just Fancy Guesswork?

Shawn Ryder

In the ever-evolving landscape of automotive dealerships, many professionals find themselves grappling with the nuances of business development (BD) in relation to sales strategy and customer engagement. The Role of Data and Analytics in Business Development One vital aspect of contemporary BD is the reliance on data analysis.

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How Jim Rowan made Volvo a software company that builds cars

Autocar

Instead, says Rowan, the four key things for the automotive industry now are software, silicon, connectivity and data and Volvo is advanced in its development of all of them. To handle the data, Volvo has been developing its own cloud architecture, which most people are not, says Rowan. Do customers respond, or need to know?

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Humanizing Your Brand with Authentic Storytelling

AutoSuccessOnline

” While there’s value in heritage, in 2025, your potential customers are scrolling through Instagram or TikTok while stuck in traffic, and they’re more interested in your dealership’s personality than its timeline. Welcome to the age where being real matters more than being traditional.

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Your Local Dealership Marketing Solution in Eleanor, West Virginia

Shawn Ryder

For car dealerships in Eleanor, it means reaching potential customers where they spend most of their timeonline. Here are a few ways digital marketing can benefit your dealership: Enhanced Visibility: By implementing robust SEO strategies, your dealership can secure a top position in search results, making it easier for customers to find you.