article thumbnail

Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti wants to increase its market share, luring back previous customers that fled to Lexus and Acura. The luxury brand is also targeting a more affluent type of customer, starting with the Infiniti QX80. To achieve their goals, Infiniti is targeting a new type of customer: those with substantial disposable income.

Customer 116
article thumbnail

Leveraging Data Analytics: How Car Dealerships Can Drive Better Marketing Decisions

Shawn Ryder

For car dealerships, this means analyzing customer behavior, sales trends, and website performance to make informed business decisions. By understanding data, dealerships can target the right audience, improve customer engagement, and personalize marketing messages. special offers on specific car models).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New 2024 Renault crossover primed to take on the Toyota C-HR

Autocar

Vanel said introducing a car in this space would be emblematic of the brand’s push for higher margins with a new target demographic: “We are going for [it with] the Rafale and the Espace. These are sort of new areas for us, these kinds of SUVs.” We are not aiming at being premium,” said Vanel.

article thumbnail

Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

I transitioned to a Customer Service Representative position at Meritor, specializing in brakes and axles while managing the Volvo account. This role enriched my understanding of customer needs and service targets, allowing me to navigate both sides of the service equation effectively.

Women 130
article thumbnail

Creating Compelling Digital Advertising Campaigns to Drive Automotive Sales

Shawn Ryder

In today’s competitive automotive market, creating compelling digital advertising campaigns is essential for driving sales and attracting customers to your dealership. Generate leads: Capture contact information from potential customers. Facebook Ads Highly targeted ads based on user demographics and interests.

article thumbnail

Subaru to launch two new electric cars in UK by 2026

Autocar

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 132
article thumbnail

“Safe, tough, fun” EVs to spearhead Subaru's UK expansion

Autocar

In keeping with the current Subaru line-up (the Crosstrek , Forester and Solterra SUVs and the Outback estate), all future additions are expected to be practicality-focused high-rise hatchbacks, most likely with four-wheel drive, as that has been identified as a particular point of appeal for the brand’s core demographic.

Retail 130