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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

The proof is in the pudding: By harnessing AI technologies to streamline customer interactions via gathering call insights and empower employees to personalize interactions in the name of improving customer engagement, automotive dealerships can strengthen and improve customer engagement in the long term, leading to a higher lifetime value.

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Unlocking Service Drive Success: Golden Metrics That Matter

AutoSuccessOnline

When evaluating the overall health of a dealerships service drive, there are three key golden metrics that stand out: Hours Both total sold and per repair order Effective Labor Rate (ELR) Profit per customer pay RO However, understanding these numbers requires context. ELR shows less disparity between the urban and volume classifications.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

This process not only helps in tailoring communications but also enhances the overall customer experience. A lead persona is a semi-fictional representation of your ideal customer based on data and insights gained from current customer behavior, preferences, and demographics.

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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

I transitioned to a Customer Service Representative position at Meritor, specializing in brakes and axles while managing the Volvo account. This role enriched my understanding of customer needs and service targets, allowing me to navigate both sides of the service equation effectively.

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Humanizing Your Brand with Authentic Storytelling

AutoSuccessOnline

” While there’s value in heritage, in 2025, your potential customers are scrolling through Instagram or TikTok while stuck in traffic, and they’re more interested in your dealership’s personality than its timeline. Welcome to the age where being real matters more than being traditional.

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Which Free Social Media Platform is the best to post ads?

Shawn Ryder

Different demographics frequent different social media channels. For example, younger audiences may gravitate towards platforms like TikTok and Instagram, while older demographics might prefer Facebook and LinkedIn. Knowing where your potential customers spend their time online is half the battle.