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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

As dealerships’ new and used vehicle inventories slowly begin to normalize, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers and improving retention. It’s critical dealers take intentional, proactive action to protect their customer base against the competition’s conquest efforts.

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Guide to Dealership Customer Loyalty

Automotive Mastermind

Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success. Car dealership loyalty has also taken a dip in recent months, with auto brand loyalty among U.S.

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EVALUATE YOUR DEALERSHIP SALES TEAM PERFORMANCE

Dealer World

The top competitors are utilizing every tool and strategy at their disposal to maximize revenue, including sales scripts, BDCs, and extending vehicle sales conversations to integrate other services and drive return business. For instance, do you know why so many dealerships have low appointment rates?

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Top Features to Look for in Car Dealership CRM Software

Auto Alert

Top Features to Look for in Car Dealership CRM Software Dealerships today are looking for better ways to connect with their customers and provide consistent and excellent experiences. Successful engagement with today’s customers requires data collection and analysis.

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WHAT IS MYSTERY SHOPPING FOR DEALERSHIP SALES TEAMS?

Dealer World

One major component of any automotive Owner’s or GM’s due diligence is a constant and ongoing evaluation of your sales team members’ skills, growth, consistency, and quality of delivery. And all of these rely on customer memories being recalled days, even weeks later. But you’re already slammed in a dozen different ways.

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Referral Programs in the Automotive Industry: Boosting Sales and Building Customer Loyalty

Turbo Marketing Solutions

The personal recommendation attached to referrals breeds an existing trust, shortening the process needed to convert a potential buyer into an actual customer. Now, let's delve into how this trust can quicken sales. One notable advantage is the shortened sales cycles that come with referred customers.

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Lookers Leeds and Gateshead win Ford President awards

Motor Trader

Two Lookers dealerships have won Ford President’s Awards in recognition of their customer experience and functional expertise. Lookers Ford Gateshead and Lookers Ford Leeds have received the accolade, with judges ranking dealerships on areas including surpassing sales goals, high levels of customer satisfaction and overall experience.