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3 Steps to Proactively Prevent Customer Lease Buybacks

Automotive Mastermind

According to automotiveMastermind data, the number of customers buying out their lease saw a 275% increase from 2019 to 2022. The long-term financial implications of customer buying habits shifting are huge for dealers.

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How Dealerships Can Maximize Their Sales This Holiday Season

Automotive Mastermind

As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so many dealers competing to land price-conscious car buyers, how can your dealership leverage the holidays to finish the year strong?

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Reimagining Dealership Year-End Sales Events in 2021

Automotive Mastermind

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. But as the looming microchip shortage and countless production delays continue, this year’s holiday season and year-end sales events for many dealerships will likely look vastly different than before.

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Inventory Shortages: 3 Myths Dealers Need to Know

Automotive Mastermind

Dealerships can’t market with little or no inventory. Loyal customers will wait for what they want. Myth #2: Dealerships can’t market when they have little or no inventory. Faced with fewer vehicles on the lot and already high consumer demand, some dealers may think there’s no need to market to their customers.